Message from the Director

This course will enable participants a clear understanding of digital marketing value and its vital importance within the overall marketing strategy. In this sense the students at the end of the course can plan, create and effectively manage Social Media campaigns, Mobile e-mail marketing. This way they will enable the visitor traffic to their site at the same time that they can improve their online conversion rates. The course will clearly define key metrics within a digital marketing strategy in order to focus on a continuous improvement of results.

Ana Côrte-Real
Course Director

Partnerships


Digital Marketing Institute      Inesting

This course has partnerships with Inesting and Digital Marketing Institute (DMI), where the student can obtain an international certification.

Objectives

This course consisting of 10 modules was designed to allow the trainees to plan, implement and manage a digital marketing strategy in an organisation. It covers all areas of digital marketing, trying to interconnect them and maximise their effect on the results.


Who attends

Aimed at professionals with responsibilities in planning, implementation and monitoring of digital strategies, the course programme is also suited to other academic and professional from different areas, interested in increasing their skills and enabling them greater control over Marketing.

Candidates Profile

Applicants must have a high education degree. Candidates who do not have this requirement may be accepted provided their background and knowledge acquired by professional experience justify such admission. The process of selection and ranking of candidates will be done according to the requirements defined in the Regulation governing this training and always based on curricular and professional judgment, taking into account the submission order of the respective applications.

Programme Outline

The Executive Course in Digital Marketing will be lectured in one week in a Bootcamp format.

ECTS

8 ECTS's will be granted to students who attend and complete the assessment of all subjects successfully.

Structure

Duration

40 hours

Dates

March 2017

Schedule

Monday through Saturday (6 days)

9h00 - 13h00 14h00 - 18h00

Programme Director

Ana Côrte-Real

Venue

Católica Porto Business School

Testimonials

"In a time of great change within organisations and in the way they communicate with the new public professionals, they should be able to apply marketing budgets in order to obtain investments with efficient returns.
The Executive Course in Digital Marketing is an asset for all who attend this training for several reasons: school quality; the soundness of the entire teaching staff; useful tools for future marketing professionals and opportunities for the labour market.
With this training I developed the skills I desired and from a professional point of view I feel more valued.
It is certainly a good investment. "

Alexandra Carreira
Brand Manager | Porto Editora

Applications

You can make your online application here.

You can also deliver your application personally at the administrative offices of the school or mail to:

Católica Porto Business School
Rua Diogo Botelho, 1327
4169-005 Porto

Elements for Application:

  • Duly completed application form;
  • Detailed CV;
  • An updated photograph;
  • Identification Document photocopy / Taxpayer Card;



Investment

Investment

1 400€ + VAT

Payment Policy

When applying it should be paid 10% of the programme's amount. The remaining amount must be settled in accordance with the payment schedule set. VAT at the legal rate must be added to all prices.

Cancellation policy

Cancellation of an entry within 15 days prior to the start of the programme will lead to no reimbursement of the registration fee. A no-show or cancellation of a registration after the start of the programme involves its full payment. In certain circumstances, the Católica Porto Business School may postpone or cancel the implementation of a programme and in that case shall return in full all the amounts charged.

Special Conditions

The attendance fee will have a 10% discount in case there are two enrolments from the same institution or 15% for three or more enrolments. Former students of Catholic University and EGE - Business Management School will benefit from a 10% discount. AEP Members will have a 10% discount and the associated AEP Plus benefit of a deduction of 13%. Discounts are not cumulative.

Contacts

Executive Coordination

Felipa Almeida

Email: falmeida@porto.ucp.pt

Tel: 226196260

Contact us