This course will enable participants a clear understanding of digital marketing value and its vital importance within the overall marketing strategy. In this sense the students at the end of the course can plan, create and effectively manage Social Media campaigns, Mobile e-mail marketing. This way they will enable the visitor traffic to their site at the same time that they can improve their online conversion rates. The course will clearly define key metrics within a digital marketing strategy in order to focus on a continuous improvement of results.
This course has partnerships with Inesting and Digital Marketing Institute (DMI), where the student can obtain an international certification.