Message from the Director

Currently the customer-centric strategies and marketing strategies are vital to business success. Companies need to provide their customers exceptional experiences before, during and after their purchase, on all channels, exceeding their expectations and differentiating themselves from the competition.

This course aims to provide its participants with the fundamentals of marketing, starting with its own concept, focusing on the client, the competitor analysis, value pricing, internationalisation, management and evaluation of brand and digital communications, without forgetting the soft skills. In this way students will be able to integrate these core elements to create a cohesive marketing strategy within the context of its overall business strategy.

Ana Côrte-Real
Course Director

Objectives
This course aims to enable participants staying fit to define a marketing strategy, national or international, that supports the creation of value for the customer, whether the consumer or the client company; this perspective will be empowered to question and evaluate the strategic decisions of their organisation, they will be able to withdraw useful information from the market that allows them to make the differentiation of their brand and retain its customers focusing on implementing a relational marketing strategy.
Who attends
Managers and marketing managers, customer managers, consultants, product managers, brand managers and purchasing managers.

Candidates Profile

Applicants must have a high education degree. Candidates who do not have this requirement may be accepted provided their background and knowledge acquired by professional experience justify such admission. The process of selection and ranking of candidates will be done according to the requirements defined in the Regulation governing this training and always based on curricular and professional judgment, taking into account the submission order of the respective applications.

Structure

Duration

112 hours

Dates

September 2017

Schedule

Fridays 8h30 - 19h00

Saturdays 8h30 - 13h00

Programme Director

Venue

Católica Porto Business School

Partnerships

Salsa - LogótipoSalsa - Logótipo


The Executive Marketing Management course has a partnership with the AMINT - Advanced Market Intelligence and Buljan & Partners.

Activities
Design Thinking

Applications

You can make your online application here.

You can also deliver your application personally at the administrative offices of the school or mail to:

Católica Porto Business School
Rua Diogo Botelho, 1327
4169-005 Porto

Elements for Application:

  • Duly completed application form;
  • Detailed CV;
  • An updated photograph;
  • Identification Document photocopy / Taxpayer Card;



Investment

Investment

2 950€ + VAT

Payment Policy

When applying it should be paid 10% of the programme's amount. The remaining amount must be settled in accordance with the payment schedule set. VAT at the legal rate must be added to all prices.

Cancellation policy

Cancellation of an entry within 15 days prior to the start of the programme will lead to no reimbursement of the registration fee. A no-show or cancellation of a registration after the start of the programme involves its full payment. In certain circumstances, the Católica Porto Business School may postpone or cancel the implementation of a programme and in that case shall return in full all the amounts charged.

Special conditions

The attendance fee will have a 10% discount in case there are two enrolments from the same institution or 15% for three or more enrolments. Former students of Catholic University and EGE - Business Management School will benefit from a 10% discount. AEP Members will have a 10% discount and the associated AEP Plus benefit of a deduction of 13%. Discounts are not cumulative.


Prompt payment situations will be granted an additional 5% discount.

Contacts

Executive coordination:

Felipa Almeida

Email: falmeida@porto.ucp.pt

Tel: 226196260

Contact us