Objectives

This executive course helps students acquire knowledge and skills on communication processes in the current context, fostering apprehension of the challenges of organisational communication and seeking to adequately exploit the potential of digital communication, social media and public relations. All companies, large or small, commercial, governmental, nonprofit, linked to education, need to communicate with all its stakeholders. Consumers today have to make choices from hundreds of product and service offerings.

Marketing communication provides a nuclear activity so that all parties can understand the intentions of others and above all they can appreciate the value of products and services offered. In the current context, communication plays a key role in brand differentiation, but for this, the communication has to be planned, coherent and consistent even in crisis situations. In this perspective the communication skills of the managers themselves are also a key element for organisations.

Who attends
Public relations, media advisors, communication directors, brand managers, accounts and business advisors.

Candidates Profile

Applicants must have a high education degree. Candidates who do not have this requirement may be accepted provided their background and knowledge acquired by professional experience justify such admission. The process of selection and ranking of candidates will be done according to the requirements defined in the Regulation governing this training and always based on curricular and professional judgment, taking into account the submission order of the respective applications.

Structure

Duration

80 hours

Dates

February to April 2018

Schedule

Fridays 8h30 - 19h00

Saturdays from 8h30 -  to 13h00

Programme Director

Venue

Católica Porto Business School

Activities

Teambuilding "Clown";

Applications

You can make your online application here.

You can also deliver your application personally at the administrative offices of the school or mail to:

Católica Porto Business School
Rua Diogo Botelho, 1327
4169-005 Porto

Elements for Application:

  • Duly completed application form;
  • Detailed CV;
  • An updated photograph;
  • Identification Document photocopy / Taxpayer Card;



Investment

Investment

2 100€ + VAT

Payment Policy

When applying it should be paid 10% of the programme's amount. The remaining amount must be settled in accordance with the payment schedule set. VAT at the legal rate must be added to all prices.

Cancellation policy

Cancellation of an entry within 15 days prior to the start of the programme will lead to no reimbursement of the registration fee. A no-show or cancellation of a registration after the start of the programme involves its full payment. In certain circumstances, the Católica Porto Business School may postpone or cancel the implementation of a programme and in that case shall return in full all the amounts charged.

Special conditions

The attendance fee will have a 10% discount in case there are two enrolments from the same institution or 15% for three or more enrolments. Former students of Catholic University and EGE - Business Management School will benefit from a 10% discount. AEP Members will have a 10% discount and the associated AEP Plus benefit of a deduction of 13%. Discounts are not cumulative.

Contacts

Executive Coordination

Felipa Almeida
Email: falmeida@porto.ucp.pt
Tel: 226196260

Contact us