Dear colleague,

The next research seminar, which you are invited to attend, will take place on 19th of June, 11h30, Américo Amorim Building (Room 4), and will be presented by Lia Patrício, on the topic “Service Research Priorities in the changing technology enabled service context”.

Lia Patrício
Faculty of Engineering, University of Porto

Abstract

The context in which service is delivered and experienced has, in many respects, fundamentally changed. For instance, advances in technology, especially information technology, are leading to a proliferation of revolutionary services and changing how customers serve themselves before, during, and after purchase. This presentation builds upon the article published in 2015 in the Journal of Service Research entitled 'Service Research Priorities in a Rapidly Changing Context’, by Ostrom, Parasuraman, Bowen, Patrício and Voss, exploring the implications of technology change on the service context, pointing out future research directions.

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Please confirm your attendance until June 18th by e-mailing Madalena Araújo (maraujo@porto.ucp.pt)

 
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