The MRG excels particularly in 4 main subareas:
Multichannel services, service design, service operations, service marketing, e-business.
Benchmarking, balanced scorecard, strategy management systems, and efficiency analysis.
Corporate finance, managerial accounting, international finance, financial reporting, and capital market based research.
Consumer behaviour, brand management, international marketing, and social causes.
The research produced by the group has been a mix of theoretical and empirical research, mostly associated with sectors of the economy, namely the public sector (health and education), utilities, digital business, retail sector (including banking), and manufacturing. Although small, this is a highly productive group. All researchers have international connections in various universities like the London Business School, University College Dublin, Aston University, University of Groningen, Manchester Business School, Lancaster University, National Taiwan University, to name but a few.