Web surveys are technically easy to implement, but knowing the underlying methodological principles is crucial as there are both advantages and hidden pitfalls to this methodology. This course is about all the features that will help you create a high quality web survey (excluding the wording of the actual questions). This course looks at how web surveys compare to other methods of data collection, issues with sampling and detailed steps for nonresponse reduction (e.g., types of invitations to potential respondents, how these should be worded, how and when they should be sent, reminder systems, incentives). It looks at the webpages themselves from the visual side (e.g., pros and cons of colour; what should be in the upper left hand corner, etc.), choice of format (e.g., the importance of having the right size text boxes, issue with drop down boxes). Other decisions (e.g., scrolling versus paging designs, useful error messages, issues with “starred” questions; pros and cons of pictures, embedded videos, gamification). The course also covers web survey software and the issue of web surveys on smart phones.