In Marketing and in life we are always looking for our space.
The Post-Graduation “Driving Marketing Transformation” was born to help master the markets changes and to design a business strategy and a Marketing route with digital muscle, prepared for the transformation of today and tomorrow.
Who we are? Where are we? Where are we going? Questioning is the central point of our existence. When it comes to building a brand, finding out what to do and how to do it starts by defining what the brand is.
Today, the only constant we have is change. Digitalization brings great challenges - and also opportunities - in the strategic definition of the brand's purpose, in the relationship with consumers and in the way teams work. This program allows participants to achieve greater depth and ambition by meaning, by challenging, and by creating even more impact. After all, this is the skill set that successful brands and businesses seek. May this journey bring you more clarity and the necessary courage to start the transformation process in or from your company (and yours).
This Post-Graduation, more than an exhibition of ideas, ideologies and methodologies: is an invitation to action. An invitation to all people who want to start an innovative and deep reflection about their brand, the brand they collaborate with, or the brand they would like to create.