2014

Rui Sousa key speaker at the 3rd Conference “Fazemos Bem” – service sector

Rui Sousa was one of the key speakers at the 3rd Conference “Fazemos Bem” – service sector, which took place at Exponor, December 10th, 2014. The SLab Director spoke about the commercial change triggered by the digital economy, highlighting the new role of stores as promoters of experiences and the requirements of today’s consumer.

Ministry credits benefit schools from most favored contexts

Público, November 29th, 2014 [in Portuguese] The attribution of schedule credits to schools as a reward for the gains achieved is  a new practice, without much history. It is also a practice that involves the inconvenience of  supporting schools that improve their performance: on the one hand, support is annual and rewards one-off improvements; on […]

How to define the context and what is expected of a school?

Público, November 29th, 2014 [in Portuguese] Similar to what happened last year, from the data provided by the by the Ministry of Education and Science(Ministério da Educação e Ciência (MEC)) for the school clusters (relative to 2012/2013), it was possible to attribute to each cluster a  specific socio-economic context. We believe that the introduction of […]

How can industry use services as a competitive advantage?

Sic Notícias – Imagens de Marca – How To, November 24th, 2014 [in Portuguese] More and more industrial companies offer services (product design, maintenance and monitoring of equipment, etc.) associated with their products. These initiatives have been called servitisation (Servitisation). While many industrial companies provide services , one can only talk about servitisation when there […]

QR CODES and the Portuguese context

Hipersuper, Novembro 14th, 2014 [in Portuguese] We have been dealing with the problematics of space, its distribution and storage for some years now. The industrial age and mass production  increased management complexity. Among others, mass production brought the problem of managing a diverse set of product references. This magazine article addresses the use of QR […]

Portuguese industrial companies should offer more services associated with products

Vida Económica, August 8th, 2014 [in Portuguese] Portuguese industrial Companies should offer more services associated with products, says Rui Sousa, Professor of Catholic Porto Business School. Rui Sousa, organized a seminar on the future of the manufacturing industry based on a survey comparing Portuguese industrial companies to their foreign counterparts. The increasing incorporation of services […]

How to create a customer-orientated culture?

SIC Notícias – Imagens de Marca, July 7th, 2014 [in Portuguese] Sofia Salgado Pinto, explains how Católica Porto Business School can help to improve or implement a customer-oriented organizational culture and that both internal and external instruments must be considered. “A customer orientated strategy, will only be effective if it is consistent, genuine and aligned […]

Digital marketing: how can metrics help your business?

Hipersuper, July 2nd, 2014 [in Portuguese] Magazine article on the appropriate use of metrics to help businesses evaluate and control strategy implementation on online communication. Susana Costa e Silva advocates it is essential for organizations to understand what are the key metrics and what is transmitted about their marketing strategy through the Internet, whether through […]

Instant Gratification: The Next Frontier in Internet Retailing

Público, May 21st, 2014 [in Portuguese] Newspaper article about instant gratification in the shopping experience, ie enjoying the product immediately after your purchase. A study conducted by SLab – Service Management Lab reveals the distinction between physical stores and the internet blurring.

Useful Metrics for Digital Marketing

Marketeer, April 1st 2014 [in Portuguese] Digital Marketing uses the available channels, devices and digital platforms to communicate with the consumer. The internet is the main medium and is characterized by the ability to measure the effectiveness of the strategies chosen, where the use of metrics is essential.