Digital marketing: how can metrics help your business?

Hipersuper, July 2nd, 2014 [in Portuguese]

Magazine article on the appropriate use of metrics to help businesses evaluate and control strategy implementation on online communication. Susana Costa e Silva advocates it is essential for organizations to understand what are the key metrics and what is transmitted about their marketing strategy through the Internet, whether through websites, pages on social networks, Search Engine Marketing, Email Marketing and even ads on other websites / Display Advertising.