How to create a customer-orientated culture?

SIC Notícias – Imagens de Marca, July 7th, 2014 [in Portuguese]

Sofia Salgado Pinto, explains how Católica Porto Business School can help to improve or implement a customer-oriented organizational culture and that both internal and external instruments must be considered.

“A customer orientated strategy, will only be effective if it is consistent, genuine and aligned in an organizational customer-oriented culture.”