SLab Director Rui Soucasaux Sousa was invited for the International Advisory Board of the project “Digitally Enhanced Advanced Services”. The goal of the project is to create a cohesive community of researchers and practitioners to co-create and initiate an aligned research agenda that accelerates the innovation of digitally enhanced advanced services within the United Kingdom (UK). The project is funded by the UK national agency for research and involves several renowned institutions in the UK, including the Advanced Services Group with which SLab collaborates regularly. Advanced services are a cluster of high-value disruptive business models. They focus on delivering ‘outcomes’ to customers rather simply selling a product – for example in manufacturing it’s about customers ‘buying a hole’ rather than ‘buying a drill’.