12 FEV – SLAB WORKSHOP – HOW CAN MANUFACTURERS COMPETE THROUGH SERVICES: SERVITIZATION AS A NEW BUSINESS MODEL FOR GROWTH AND PROFITABILITY

Program:
16:00: Welcome
16:30-18:30: Workshop

Speakers
Professor Tim Baines, Aston Centre for Servitization Research and Practice
Professor Rui Soucasaux Sousa, Service Management Lab

Abstract
The objective of this workshop is to discuss how manufacturers can use services to become more competitive, increase sales and profitability. The workshop is a joint initiative of the Service Management Lab and the Aston Centre for Servitization Research and Practice. Professor Tim Baines, a leading international authority on servitization and Director of the Aston Centre for Servitization will address how manufacturers can compete through servitization. Professor Rui Soucasaux Sousa, Director of the Service Management Lab, will discuss the adoption of servitization strategies in Portugal.

For more information and to download the program, click here.

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